What happens when you merge two unpopular companies into one giant unpopular company?
From the consumer point of view, you have the same problem under one roof, high service charges, limited availability of quality seats, and bad customer service. From the ticket broker side, maybe one more nail in the coffin as the struggling promoter and ticket service strive to keep shareholders happy, at all costs.
Nobody can predict what changes the merger will have on any of these issues, but recent past experience has shown that mergers don’t necessarily provide a benefit for consumers or in this case ticket brokers who supply a majority of the tickets in the resell market. In addition the examiner.com is reporting “Although Ticketmaster is leaning towards a merger with promoter Live Nation (read here), Anschutz Entertainment Group (AEG) appears to be another contender that Ticketmaster is considering”.
So if Ticketmaster and Live Nation or AEG want to convince us it will be good for both brokers and consumers, they better show it, because talk is cheap and we’ve all heard enough chatter with little to no action lately. And even Bruce Springsteen has put in his ten cents worth on the subject of the merger and problems with Ticketmaster handling his last on sale. It is nice to see the artist get involved and respond to their fans complaints, it rarely happens.
Please feel free to add your comments.