If you’re buying tickets for Wicked, there is a good chance the person sitting next to you at the show paid a different price, and it may not be just because they were purchased on the resell market. Variable ticket pricing has been around for a long time in the airline and hotel industry and now it’s coming to a theatre near you.
When ticket sales are up the price of the seat or room go up in the hotel and airline industry. And when sales are down the price is usually down as well. The same system has been tested in the concert ticket business as Live Nation and Ticketmaster try to take an unpopular method of pricing to thier fans and the theatres seemto be following along.
When Wicked the musical comes to the Sacramento Community Center Theatre in Spring 2012 the remaining tickets after the original on sale may be adjusted accourding to demand. There are only four weeks of performances in Sacramento for the musical Wicked and group sales and season ticket holders should take a majority of those tickets
So there will be very few tickets available on the day the tickets for Wicked go on sale to the general public at the Sacramento Community Center Theatre and you can expect a sell out within hours. And it seems that the producers of Wicked may be holding back on some of the best seats only to dramatically raise the price on them later.
Can’t say for sure, but the best bet is to buy your Wicked the musical tickets early. The show was recently in San Francisco for an extended run but that shouldn’t keep Wicked from selling out right away in Sacramento. Tickets for Wicked at the Sacramento Community Center Theatre will now go on sale until late 2011 to the general public.