The San Francisco Giants are in the playoff race and this weekend’s big games against the San Diego Padres became important enough for the team to raise the face value of the remaining $5 tickets to $20 each. The San Francisco Giants are the only MLB in the playoff race using variable ticket pricing and they’re teaching fans to buy early or pay dearly for waiting.
So when the demand goes up for a game or series of games, the face value of remaining tickets can go up, and up. It used to be Giants fans could blame ticket scalpers for raising the price of tickets for high demand games. And fans would really bitch when a $5 face value would be jacked up 300%. Now that the San Francisco Giants are scalping their own tickets will the fans object as well?
The new approach to jacking up the price of tickets for the most popular games is just starting to take hold. Both sports team owners and concert promoters are looking at the airline industry as a shining example of how to extract the most money from their customers. And they don’t care what the fans think about it as long as they keep paying.
At some point they will shoot themselves in the foot. The concert industry is reeling because of the high prices that concert fans are rebelling about. And if the NBA and MLB think that dynamic pricing is the answer, give it a couple of years and we’ll see who goes to the games and who stays home with the big screen.
The San Francisco Giants are now sold out of their jacked up tickets for this weekends matchup at AT&T Park but you can still buy tickets for the last few games and Giants playoff tickets from Preferred Seating where we’ve been selling SF Giants tickets for over 23years. And yes, our prices are jacked up for the games also.