NBA teams have been using the new variable ticket pricing model for a couple of years now and fans are finding they can buy NBA tickets for the premier teams much cheaper on the resell market from ticket brokers than they can directly through the NBA and Ticketmaster in many cases.
For tomorrow nights game in Phoenix with the Suns in a marquee matchup with the Miami Heat the Phoenix Suns have jacked up the ticket prices so much that an upper level seat in the last row will run you $112.50 per seat. But at the same time at PreferredSeat.com you can find NBA tickets for the Suns vs Heat tickets running just $50 and up. And much better seats than the Suns are offering are only $75 per seat.
The same has been seen with the Miami Heat games at the American Airlines Arena and the Sacramento Kings games at Arco Arena. For regular season games you can often get a much better price from PreferredSeat.com than you can from the NBA.
With the NBA having to buy up teams now because they can’t sell them and a strike looming next season you would think they would be working harder to give the fans a better deal rather than giving them a break on games they could care less about, and jacking up the price of the premier teams like the Heat, Celtics and Lakers.
The NBA and Ticketmaster should be thanked for finally coming up with the interactive seating charts which make it just as easy to compare seats with PreferredSeat.com, which also show the complete price of tickets they sell without any hidden service fees.