Concert fans have been staying away from many of this summer’s concerts because of the high concert ticket prices that have become the norm because of the Live Nation and Ticketmaster merger. But sports fans may be staying away as well if the NBA and NFL cannot get the players and owners to lower their expectations.
The music industry is paying now for narrow minded folks in charge of Live Nation and Ticketmaster and the fact that they have been overpaying artists with their 360 deals that put the burden on the fans to pay for them. These guys assumed that fans would take to the high prices but they were dead wrong and now everyone in the industry is suffering.
The same may soon hold true for professional sports as well as contracts for the NBA and NFL both expire within the next few years and neither side looks like they will be willing to budge. For the average fan they cannot tell who is greedier, the owners or the players.
But what is apparent is that they expect the fans to pay for everything they want. The clubs expect the fans to pay for expensive contracts with psl’s, sky high ticket prices and outrageous concession prices. The average fan at the new Yankee Stadium and Cowboys Stadium must have plenty of disposable income to afford to go to see the Yankees and Cowboys play live.
At some point sports fans will rebel just like the concert fans are doing now. And as we found out in Sacramento, when you overprice your tickets and the team tanks, many of the fans that supported you for years will never come back as season ticket holders. In fact, many never come back at all.
With cheap big screen high definition screens out there it’s not hard to imagine many more sports fans canceling their season tickets when the new jacked up ticket prices come through with the next invoice.
Just sitting at home is free, with the $1 beer and a clean restroom.
Someone needs to pull their head out of the sand before it’s too late and they start switching all pro sports to pay per view to cover the empty stadiums and lack of revenue. But the fans will always have a sports ticket broker to turn to when the ticket prices drop, at least they are there to keep the market in check.