Ticket brokers have long taken the blame from Ticketmaster for taking most of the best seats available for all the concerts. And to some extent it may be true.
But as long as there is a quick way to make a buck someone will be doing it. And when the bot software came out there were no shortage of takers because if you didn’t have one, your competitor did, and he was getting the tickets.
But I would contend that maybe Ticketmaster doesn’t really want to deal with the problem at this point because they can eliminate it by not releasing the best seats directly to the general public and make more money by reselling them without the ticket broker as the middleman.
How would I solve the problem of bots, brokers and Ticketmaster?
First thing would be to limit the sale of tickets to the city and surrounding communities within a certain radius, say 100 miles, for the first day of the sale. This would cut down dramatically the thousands of tickets for shows that are purchased by brokers with offices in other states and put the tickets back in the hands of local fans.
Then when those extra tickets that magically show up and Ticketmaster releases them to the general public, they should only release them at the box office or local ticket outlets. This cuts down on the bots catching the ticket releases for brokers and puts them back in the hands of local fans.
This won’t solve the problem completely, you’ll still have local brokers getting tickets, but not in any way the numbers you see today from out of state brokers.
Do I believe this will ever get adopted? Never, because selling tickets is their business and they want to sell a lot of them as soon as possible, whether it be to a broker or a fan.