It was passed on to me today that Taylor Swift’s tour page on her website, Taylorswift.com, is sending her fans to a ticket broker site when they click to buy tickets to the Philadelphia Taylor Swift concerts at the Wachovia Center. The link should be going to Comcast Tix, the original seller of Wachovia Center events, but instead is taking Taylor Swift fans to a website that has an address that matches a large ticket brokerage.
I cannot imagine that Taylor Swift would have allowed this to happen and I would assume that the webmaster for Taylorswift.com made a critical mistake and set the link for the Wachovia Center tickets to the ticket broker, rather than to the Comcast tix link for the Wachovia Center.
And it happens to fans quite often as well. They will go online looking for the official site to buy tickets from, and end up choosing one of the first ads that appear, rather than searching for the one they’re looking for.
So, someone is in a bunch of trouble because right now a lot of Taylor Swift fans are going to her website and being redirected to the ticket broker site, and thinking that Taylor is scalping her own tickets. I’m not sure how long this has been going on, but it won’t much longer I imagine.