Cheap concert tickets appear to be getting more common in the secondary market making it tough for Ticketmaster to sell full priced seats at the last minute. Ticket brokers have been dropping prices on a variety of concerts throughout the country including the Bruce Springsteen concerts at Giants Stadium.
It didn’t help that Bruce has a five day run there, but ticket brokers have already cut prices in the upper level to $25 a seat and lower level seats for $50 each for tonight’s Springsteen concert. Concert ticket prices across the country are way down this year and many artists are feeling the pinch including Barry Manilow, Jamie Foxx, Ron White and Rascal Flatts.
In the secondary ticket market, many of these artists are barely selling for face value for the premium seats that used to go for double that. Ticketmaster is having a tough time because customers are turning to ticket brokers to buy these last minute cheap tickets at a discount, usually face value or less for a poor selling artist.
It’s no wonder Ticketmaster is pushing the paperless tickets so they can have a monopoly on the resell of concert tickets. Then there wouldn’t be any competition for last minute tickets because nobody but Ticketmaster would be able to resell the tickets. How often do you get a good deal from a company that has a stranglehold on the market?