The Today Show came out with a story today about the side of the artists and promoters that fans don’t often see. Called “Why you can’t get tickets to the hottest concerts” the story does a pretty good job of informing concert fans of just how tickets for the biggest concerts are distributed in advance of the official on sale date.
As the writer points out the vast majority of concert tickets are sold or set aside in advance to the venue, promoter, bands, preferred credit card holders, fan club members and most likely a dozen more. By the time the fan hits the box office or tries to buy online there can be only a few thousand seats left out of anywhere from 12,000 to 17,000 available.
They make a few suggestions to better your chance of obtaining better seating but more often than not the fan clubs are charging anywhere from $20 to $40 for the early access. And though you may have a better shot than the regular on sale just remember a band like One Direction can have a huge number of fans enrolled already so the competition for fan club tickets may be pretty stiff.
As for waiting until the day before to check for discounted tickets we would recommend you bookmark the concert ticket page and check back more often and at least a week before the performance. By the day before the concert the best deals may already be gone as sellers dump early to avoid getting stuck with inventory.
The artists and promoters could help a lot by at least putting some of those tickets they hold back on sale at the venue box office so fans can do it the old fashioned way and stand in line but at least be assured they will get a decent seat without the fan club and ticket service fees.
But that’s where the real profits lie.