Most fans familiar with Stubhub know that they add an extra fee to the final cost of the cost of the tickets you purchase. Preferred Seating Tickets believes the reason they do this is so the price of the tickets appear to be cheaper than those offered at PreferredSeat.com where there are never any hidden service fees.
But that may be changing as Stubhub admits that they know fans would “rather see the service fee up front, rather than have it added at checkout.” The following is the message fans receive for the test events including the service fees in the ticket prices. What’s interesting is Stubhub is admitting fans want an all inclusive price so they can compare ticket prices with companies such as Preferred Seating Tickets before they pay more than they should.
For this event, prices shown include the service fee
We’re guessing you’d rather see
the service fee up front, rather than have it added at checkout.
So we thought we’d try it out for select events like this one.
Stubhub has been testing this pricing method for several months and may be poised to join Preferrred Seating in providing up front ticket pricing that consumers have been asking for ever since Ticketmaster came out with service charges.
It would just be a start since a majority of the major websites reselling tickets for ticket brokers hide the service charges until the shipping method is chosen so the fans cannot easily compare ticket prices. Once they have the customer information the customer is less likely to back out of the transaction.
The sad fact is most consumers have gotten used to seeing hidden fees and assume that is the norm. Without huge budgets smaller ticket brokers such as Preferred Seating Tickets that supply tickets to Stubhub cannot compete on Google, Bing or Yahoo, where the price to advertise can often exceed $5 per click, whether you get a sale or not.
With any luck Stubhub will actually do what they know the fans want and add the extra 10% fee to the advertised ticket price. But that will come down to whether the move does not negatively impact their profit. And that is what the test is hopefully going to determine.
Fans would think that a company that admits they know what they would come out and follow the wishes of their customers and include the fees so they can compare ticket prices and hopefully save some money in this tight economy. But profits typically trump needs unless you buy your tickets at companies that put their customers first.