Concert ticket buyers have known for years that Ticketmaster has lost touch or were never in touch with their customer’s concerns and that is no more evident then when Live Nation CEO Irving Azoff proudly touted Ticketmaster’s 180 million name database. Azoff brought in up in defense of the competition from Outbox Technology which looks to put the ticketing back with the venue and out of Ticketmaster’s hands.
And Azoff couldn’t be more wrong. Instead of millions of satisfied customers Ticketmaster has fans looking to buy directly from the venue and avoid the middle man. As long as Ticketmaster has been a monopoly they have not cared what the customer thought or what they went through to get a ticket as long as they made their service charges.
And it’s too late now. They still make it impossible for the average fan to get a good ticket with all the pre-sales and lousy seats that seem to be sold first. This has forced fans looking for the best concert tickets to turn to ticket brokers if for no other reason than because it is easier than trying to get them from Ticketmaster.
So the fans are looking forward to Ticketmaster having competition and Live Nation better start working on the cost of tickets and service fees before they count on their database of customers.