Google is constantly changing the way search results are displayed which is referred to as the Google algorithm and the recent update called Google Panda appears to have put some of the big brands at the top of the search results and the small businesses further down the page. The intent is to get rid of the websites loaded with poor information that are supplied by companies that churn out articles to boost the ranking of their customers.
But in the process Google is rewarding the large corporate sites that already spend huge sums in pay-per-click advertising and have the ability to outspend small business. Google seems to believe big business is better for the consumer but when they leave out the small businesses they eliminate competition. And quite often it’s the small business that is offering the better prices with lower overhead and without stockholders to appease.
PreferredSeat.com has been one of the sites hit by the Google update along with some notable sites as well including consumeraffairs.com, bettermedicine.com, today.com. I doesn’t look like these sites are putting out poor content and they followed Google’s rules up to this point to get their positions, but they still got slapped by Google even though they do provide an obvious benefit for consumers.
So when you search for tickets through Google just remember that the top search listings don’t always give the best result your looking for, such as better prices and service. You may want to stroll down past some of the big box stores whose names you may recognize because a better ticket deal may be just a few more clicks away.