Fred Rosen is back in the ticket business, just not with Ticketmaster. The ex-CEO of Ticketmaster is expected to be announced today as the CEO of Outbox Enterprises a US subsidiary of a Canadian company to challenge Ticketmaster’s dominance of the ticket industry.
There will be a big difference between how the two companies do business though. Ticketmaster sells all their tickets through their website and store locations while Outbox Enterprises will sell the software to the venue to eliminate the middleman, Ticketmaster. With all the social networks and of course Google to get the word out Rosen feels they will be more efficient than Ticketmaster.
There will still be service fees which are where Outbox Enterprises will get paid from, but you would hope that that service charges would come down a bit or the venue will start taking all the flak that Ticketmaster has taken.
It will take years for the new company to make an impact with the contracts that Ticketmaster has in place and competition already exists from Tickets.com, Flash Seats and Paciolan, but none have made a big impact on getting many new venues so far.
Concert fans will welcome any challenge to Ticketmaster and the service fees that run as much as 40% of the ticket price. But only time will tell if it works or not. And hopefully this would improve the quality of the tickets released by the venue box office, but I wouldn’t count on it either.