For years ticket brokers have taken the heat for the high prices of tickets and now the truth is finally coming out that the artists and managers have been scalping their own tickets.
We really shouldn’t be using that term scalping, any more than Ticketmaster did when they threw it out for years at ticket brokers, because the tickets never saw the public light of day.
Direct from the artist to the fan, and in the case of Britney Spears, that was over $2000 per ticket for the front row seats when the tickets first went on sale for the concert at Arco Arena in Sacramento. Considering ticket brokers were selling front row tickets for less than $500 per ticket for previous Britney Spears tours, she’s done quite well for herself.
According to Ethan Smith of the Wall Street Journal, “Virtually every major concert tour today involves some official tickets that are priced and sold as if they were offered for resale by fans or brokers, but that are set aside by the artists and promoters, according to a number of people involved in the sales.”
As we had mentioned in a previous post Don’t Blame Ticketmaster, , if you are upset with concert ticket prices, complain to the artist.